"This campaign is an expression of the now: A call for ceasefire in a time where the world is turning increasingly cynical. Where the thought of peace seems to have become utopian. Or maybe, at best, something for a virtual realm like the metaverse."

Escaping into a world of deceiving harmony, FRIEDEN S/S22 confronts peace clichés with bold looks, suggesting that the hope we need today can no longer be a passive force, for it has to become a defiant one: Hope as resistance.