Our first collection champions the idea of sport being a form of peacekeeping. The hoods refer to the iconic Blue Helmets of the United Nations, the peacekeeping corp, and its base colours to the continents united by Olympism. We believe a hoodie can be more powerful than a helmet, as a peacekeeper and peacemaker.

Fundamental Principles of Olympism

2. The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity

(Excerpt of The Olympic Charter)